Weight Watchers® Endorses Skinny Pasta®
Skinny Pasta®, the makers of a Konjac-based pasta alternative, announced Weight Watchers International, Inc. (NYSE: WTW), the leading commercial provider of weight management services, has endorsed Skinny Pasta® as a smart food option for weight management.
New to the US market, but available and popular in countries around the globe, Skinny Pasta® is completely free of sugar, wheat, lactose, soy, salt, cholesterol, fat and preservatives; Skinny Pasta® is also low in calories, with only nine calories per serving. Its main ingredient, the Konjac plant, is native to Southeast Asia and contains Glucomannan, a dietary fiber.
Weight Watchers has identified Skinny Pasta® as a great option for those looking to balance their daily SmartPoints® budget and/or looking for a healthier option, while still maximizing taste in their dishes. The Weight Watchers SmartPoints® plan, is part of the company’s Beyond the Scale program, takes the information provided on the nutrition facts label for calories, sat fat, sugar and protein and converts it into one simple number. The SmartPoints® plan allows members to personalize their food choices throughout the day while helping them to adopt a healthier eating pattern. Each Weight Watchers member is given a SmartPoints® budget, determined by their age, gender, height and weight, to help them determine how much they need to eat each day to lose weight at a safe rate (one-two pounds per week).
“We know our members are always looking for versatile, SmartPoints®-friendly options they can incorporate into their meals,” said Ryan Nathan, Vice President of Products, Licensing, and e-commerce at Weight Watchers International. “While everything is still on the menu with the new SmartPoints® plan, Skinny Pasta® is a great option for our members who love to cook with traditional pasta and would also be interested in an alternative that is lower in SmartPoints®.”
Available in a variety of forms, including a traditional noodle shape, couscous, spaghetti, lasagna, fettuccini and rice, Skinny Pasta® can be incorporated easily into staples like soups and salads, as well as be a smart complement to meals or pasta alternative in family favorite recipes. Skinny Pasta® is also an option for vegetarians, vegans, and those who have diabetes or have sensitivity to gluten. Weight Watchers has worked with Skinny Pasta® to develop several SmartPoints®–friendly recipes to help members find tasty ways to enjoy Skinny Pasta®, including Mediterranean Fettuccine with Chicken and Veggies, Thai Peanut Noodle and Veggie Salad and the classic Spaghetti and Meatballs.
“Being endorsed by Weight Watchers affords us the opportunity to connect with their community and provide them with a wide array of smart options for pasta alternatives,” said Ran Artsi, CEO at Skinny Pasta®. “Weight Watchers has such a rich community of members who are focused on living healthier—from the way they eat to the lifestyle choices they make every day—and we are confident the ease of use and variety of Skinny Pasta® products will resonate among their members as they experiment with new recipes.”
For more information on Skinny Pasta® or to purchase, please visit SkinnyPastaUSA.com, find us on Amazon.com or at WeightWatchers.com/us/shop. Weight Watchers members can also purchase in all Weight Watchers meeting locations.