Is Beet-Based Juice The Next Big Thing?
Every year, consumers are getting more and more picky about what’s on (or not on) their food labels. ‘Clean’ foods with added health benefits are a top priority. And the food world is excited about one of nature’s untapped nutritional powerhouses: beets. In her article for WebMD about the benefits of beet juice, leading nutritionist Kathleen M. Zelman, MPH, RD, LD wrote, “Most lists of ‘superfoods’ don’t include beetroot juice, but maybe they should.”
Beetology, a new line of craft beverages made from one of nature’s untapped nutritional powerhouses, beets. These sweet, organic, cold-pressed juices are a delicious choice for today’s health-minded consumer, and they’re leading the pack of good-for-you products that offer all the ‘clean’ attributes shoppers are demanding today.
According to Charles Herzog, Chief Beetologist and VP of New Business Development at Kayco, “The movement toward simple, easy-to-understand, healthy ingredients is now in the mainstream. Beetology beverages contain no more than five ingredients – nothing but organic, natural, cold-pressed juice – perfectly blended for a crisp and unique flavor in every sip. The pure farm-to-table pedigree means you can taste the difference.”
All five varieties are 100% non-GMO, U.S.D.A. Certified Organic, and Certified Fair Trade. The 100% juice blends contain no preservatives, additives, artificial colors, or flavors. They are also non-soy, non-dairy, and certified kosher, making them perfect for anyone, anytime.
Best of all is the way beets harmonize with other natural juices. Every perfectly-crafted Beetology blend packs a crisp, delicious punch that’s refreshing, nuanced, and not too sweet.
Varieties include:
- Beet + Lemon + Ginger
- Beet + Veggie
- Beet + Tropical Fruit
- Beet + Berry
- Beet + Cherry
The myriad benefits of beets are well-documented. Dense in nutrients and high in antioxidants, they help boost energy, aid in weight loss, support cleansing and detoxing, and have anti-inflammatory properties. They’re also known to improve blood flow and help lower blood pressure.
As for those who balk at beets, Herzog says the trend is here to stay. “Beetology is out to prove just how sweet and tasty this misunderstood root vegetable is. We farm the finest beets with the perfect level of sweetness (brix) because we think that beet juice should be both nutritious and delicious.”
Launched in April, 2017, each 8.45 ounce bottle of Beetology is fresh, refrigerated, and ready to grab and go. Find it at health food, specialty, grocery, and kosher food markets.
Each single serve bottle retails for about $2.99-$3.49 and can be found in the refrigerated section.